How to Set Up a Jewelry Store
Well the moment has come when you have made your decision to take the plunge and start selling jewelry. If you are starting a small business or if you simply want to add jewelry products to diversify your business, we have compiled some helpful tips for displaying these wonderful items.
Keep Your Customer in Mind:
We all know the main reason for selling any product is to make a profit, so when you are shopping on wholesalers websites, keep your customer in mind. Shop for products with a friend or business partner as they can provide you with helpful feedback as to what your customer will be interested in. If you have no idea what your customer wants that is OK too! most jewelry wholesalers have a link on their website indicating what their best sellers are. And they do sell, trust us.
See the Light:
Now that you have made your selection and you are ready to put those items on display, the most important factor we want to encourage you to invest in is lighting. Florescent lighting is not enough. We recommend halogen lighting. These lights can be displayed in the ceiling or in cases and they really bring out the glitz in jewelry.
Strut Your Stuff:
Depending on the amount you are planning to sell, there are many setup variations for your merchandise display. Display your most important pieces at eye level. Keep your display area clean by putting out a few of the best looking of each piece and the rest in back stock. Place some items in the cash register area of your boutique. This is where most impulse purchasing takes place.
Some widely used forms of jewelry display are display cases (most expensive), build ups, and slat wall displays (lease expensive). Jewelry can be set on a variety of props as well. Wooden posts, dishware, mirrors, mannequins, pillows, trays, pouches, etc... And have plenty of mirrors for your client to view the jewelry on themselves.
Creativity and Uniformity:
Be creative and uniform about how you want to organize your collections. Use a couple of colors and textures for your displays, but do not go overboard. Organize your jewelry so your customer has an idea of where to go to find a certain piece. Gold should be separated from silver and rings should be separated from bracelets. And remember change is good, every once in a while it is good to reevaluate your set up and make changes where necessary.